27 September 2019

BBC Studios has announced its first licensing partnership with the popular global brand specialising in customisable stuffed animals, Build-A-Bear, to create a new collection of plush, outfits and accessories based on the Doctor Who franchise.

This is the first time that Doctor Who plush are going to be offered at Build-A-Bear Workshop, with products launching online in both the UK and USA in 2020.

Doctor Who is one of the longest running sci-fi television series in the world, spanning 55 years and winning over 100 awards. This quintessentially British show has a proven track-record in consumer products and live entertainment with over four and a half million Sonic Screwdrivers sold in the past eleven years, over 13 million action figures sold since 2005, over 19 million DVDs sold globally and over one million tickets sold for live events.

Julie Kekwick, Senior Licensing Manager, BBC Studios said:

“We’re excited to be partnering with Build-A-Bear to create a collection that will appeal to fans of the show both young and old. Doctor Who has a huge following and with the launch of Series 12 early next year we’re looking forward to this new range launching online.” 

Anjali Khosla, Senior Manager of Brand Management, Build-A-Bear Workshop said:

“We are thrilled to partner with BBC Studios to bring the iconic Doctor Who franchise to Build-A-Bear Workshop. We look forward to sharing our version of this beloved story with fans and collectors around the world in early 2020.”

The announcement follows the news that Series 12 of Doctor Who is due to air in early 2020 and will see the return of Jodie Whittaker as the Thirteenth Doctor.

[Source: BBC Studios]

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