Last weekend, DWO were kindly invited to take part in the BBC Worldwide Fandom panel at the 2012 RomaFictionFest in Rome.

Conducted by Philip Fleming (Head of Communications, Global Brands, BBC Worldwide), the panel looked at the importance of entertaining and engaging the audience beyond the TV screen, with Doctor Who, Sherlock and Misfits as case studies.

A field of questions were asked to the panel which included Matt Jarvis (Executive Producer Online, Misfits), Francesco Barbarini (Head of Digital, Fox International Channels Italy), Harriet Newby-Hill (Commercial Director for New Brands, BBC Worldwide) and Sebastian J. Brook (Site Editor, Doctor Who Online).

Topics included; The difference between a fan and a super fan, Second Screen Apps, The best ways broadcasters have been able to attract fans and what the motivation is for running a fan site. The floor was then opened up to questions from audience members.

DWO would like to extend our thanks to RomaFictionFest for their unmatched hospitality, and the fantastic Press, Publicity & Comms team at BBC Worldwide.

The majority of the panel can be viewed below:

[Source: DWO]