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13 July 2011

BBC Worldwide have published their Annual Review for 2011 which highlights Doctor Who as one of the 'most valuable' brands, largely responsible for the corporations commercial success.

The report showed pre-tax profits rose 59pc to £201.2m, or £188m following disposals, on revenues up 7.8pc to £1.16bn.

The Doctor Who franchise saw revenues climb 49pc, following significant growth in the US. It is now sold to more than 50 territories. Doctor Who was also the number-three TV series purchased globally on iTunes in 2010/11.

BBC's Worldwide's top five power brands include Top Gear, Doctor Who, Lonely Planet, Dancing with the Stars and BBC Earth. Headline sales from these brands were £308.1m, a rise of 12.6pc year-on-year.

The corporation also notes in the report how it has embraced the online social avenues. John Smith, the chief executive of BBC Worldwide, said Worldwide will increasingly use Facebook to both market and sell its content and events.

Doctor Who episodes will be available for Facebook users in Europe, the USA, Canada, Australia and New Zealand and episodes will be available to view for 48 hours.

[Source: BBC Worldwide]

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