Mad Norwegian Press is proud to announce the continuation of its flagship series About Time with the About Time 2 Second Edition – an examination of the socio-political conditions in which Doctor Who was made.
Written by Tat Wood, About Time 2 Second Edition concerns Seasons 4 to 6 of Doctor Who (the whole of the Patrick Troughton Era, alongside William Hartnell’s swansong). This represents a seriously major overhaul of the original About Time 2, with new essays and a breathtaking amount of analysis and historical perspective.
As ever, the About Time series seeks to examine Doctor Who through the lens of the real-world social and political changes – as well as ongoing developments in television production that influenced the series in ways big and small – over the course of a generation. Armed with these guidebooks, readers will be able to cast their minds back to 1975, 1982, 2005 and other years to best appreciate the series’ content and character.
Like many small publishers, Mad Norwegian has succumbed to the gravity of the financial risk of mass production (not to mention the risk of unsold overstock) and turned to Print-on-Demand. Print copies of About Time 2 Second Edition will therefore be available through Amazon, through Amazon’s expanded distribution networks in the US
and the UK, and the Mad Norwegian website direct. Ebook copies will be available through Kindle.
Mad Norwegian Publisher Lars Pearson said:
“We realize the shift to Print-on-Demand represents a paradigm shift from the business model we’ve used from the very start – but like so many before us, the plummeting of our financial risk that Print-on-Demand offers outweighs just about every other consideration. We absolutely loved having our mass-produced books pumped into retail chains, enabling customers to see us on the shelves and take some delight in buying a copy, but alas we must live by the financial realities of the world in which we live. However, the new releases will have the same Mad Norwegian zest as before, so we’re hopeful that everyone will be understanding that this mightily helps us to stay in the game.”
About Time 2: Second Edition will be released on 3rd November (Print) & 1st December (eBook)
[Source: Mad Norwegian Press]
